Current News

Fuel Economy and European Engine Oils

The Western European engine oil market continues to undergo a period of dramatic change. Improvements to fuel economy are anticipated to have the single greatest impact on the type of engine oil that is used over the next five years.

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Boundary Lubricity Additives

The September 2009 TLT Magazine "Tech Beat" highlights the value of boundary lubricity additives: an in-depth primer on defining this additive type, analyzing its properties and understanding how to make the best selection for your application.

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Past News

DCTfacts.com

It is a website that provides the latest news and information on the advancements of dual clutch transmission technology. The DCTfacts.com site includes news and information from around the globe, including insights from automotive and transmission manufacturers.

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ACEA

European Automobile Manufacturers Association (ACEA) released the lastest version of the European Oil Sequences.

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Lubrizol K2M Referral Program

Refer a New Customer to Lubrizol K2M. Earn up to $100 discount! Do you know a lubricant professional who could benefit by gaining practical lubrication knowledge and skills?

Refer them to K2M and we will help them select the right online program. If the contact you refer purchases any of our K2M products/services, we will pay you up to $100 referral reward! Referral rewards are paid only upon purchase of a K2M product/service by a new customer. Please review the following information and our Program Guidelines for submission instructions.

How do I submit a referral?
Simply send us an email with your contact information and that of your referral (see bellow). A K2M sales representative will contact the person you referr.

How will I know if my referral resulted in a sale? If your referral results in a sale, we will notify you by email once the referred customer's payment has been received. To find out the status of a referral, you may contact us at k2m@lubrizol.com.

How will I receive my referral reward?
Referral rewards will be paid in the form of a discount on any Lubrizol K2M purchase.

Program Guidelines:

• Referred lead must be a new customer to K2M. Existing customers of K2M do not qualify for program rewards. In the event K2M is already in contact with the referred lead, the referral does not qualify for a reward. The discussion you have with a potential K2M customer will easily determine this.
  
• The referial reward is good toward the purchase of one item. Unused portions of the reward will not be refunded.
  
• Your referral must purchase at least one product/service with K2M for you to qualify for the reward.
  
• In the event that the referred customer has multiple locations, the referring party will be paid an additional one-time $50 reward per location up to a maximum of five additional locations.
  
• Referral rewards will only be paid on the original sale, whether single or multi-location. Subsequent sales to the same customer will not qualify for the referral reward.
  
• In the event that the same referral lead is submitted by separate parties, the referral with the earliest submission date will be accepted.
  
• The referral program commences March 8, 2010 and ends August 31, 2010. Only referrals received during this time will qualify for referral rewards. K2M reserves the right to change or terminate this program at any time.

Referrer Information:
Your Name
Your Email

Referral Information:
First Name
Last Name
Email
Job Title
Company
Telephone
What type of assistance does this person need from K2M?

For additional information about this promotion, please contact us at k2m@lubrizol.com.

Big Changes Ahead for Motor Oils!

Get the latest news, analysis, technical papers and industry back stories on passenger car motor oils at www.gf-5.com

Announcing Lubrizol K2M Español
Lubrication training in Spanish begins this fall

Read the Press Release. Now Spanish-speaking professionals can use the Internet to quickly and conveniently tap Lubrizol's vast lubrication chemistry and field test experience to learn how to promote, sell and troubleshoot lubricants. Read on to learn how Lubrizol K2M makes selling lubricants easy.

I have never taken an online course. What should I expect?
Lubrizol K2M instructors realize that it is ineffective to simply transfer traditional slide show presentations to a Web site. Lubrizol K2M online courses introduce you to virtual customers who ask relevant questions; your “job” is to answer the “customer’s” questions correctly in order to advance the “sale". K2M courses give you the practical lubrication knowledge and skills you need to successfully close more sales and solve more customers’ problems.

Which online lubrication programs are offered in Spanish?
The following programs will be offered multiple times each year, starting in October 2007. Additional programs will be added in 2008, based on customer demand.

• Lubrication Fundamentals Series: Chemistry
  You don’t need to be a chemist or engineer to learn the basics of lubricant additives, base oils, viscosity and grease. A Lubrizol expert will assist you using online simulations, discussions and support. The chemistry program is a good way to refresh your memory or advance your lubrication knowledge.
• Transportation Specialist Series: Commercial
  You will learn to discuss and diagnose commercial transportation lubrication issues with fleet managers, including API and Euro specifications, drain intervals, oil analysis, on and off road applications and transmissions.
• CLS™/Lube Expert Series: Lubrication Fundamentals
  You will build a credible understanding of the basics of lubrication, including the basics of lubricant additives, base oils, viscosity, and grease, the application of grease, and lubrication manufacturing as it applies to industrial manufacturing.
• Subscription to 13 Self-Paced Courses: Access to 13 self-paced courses and 1500 pages of lubrication reference material for 1 year. The courses—available anytime they are needed—put participants directly into real-life selling situations. Participants learn how to progress the sale and close the customer.

Contact us to learn more.

Learning Online Lubrication is More…

More friendly. More simple. More convenient. Based on student feedback, we built a new state-of-the-art online learning environment. It is friendlier, easier and faster to use. The new learning environment significantly reduces the number of clicks needed access to information.

The online programs you enroll in are now listed on your home page and laid out in a simple one page format. These changes save you time and effort. They also free K2M’s team to provide you more service. Sonya Coleman, K2M Product Specialist has seen the number of “how do I use the online lube school” questions dramatically decrease since the launch of the new system. Getting you enrolled in programs has also gotten easier. Sonya says, “The new environment allows me to focus more on helping the customers learn.”

Jerry Brys, a K2M student commented, “I like how the new learning environment forces me to go through the resource library by introducing it in the first assignment. It is definitely more intuitive and better organized than the older system.” Jerry also liked the new online discussion feature, “Now I can create my own lubrication discussion topics in the online classroom. I can discuss a broader range of topics with classmates who face the same challenges as I do."

Don Surbey, a K2M instructor observed, “We have more discussion and more questions in the online classrooms because of the flexibility offered by the new learning environment.” We are seeing more student to student discussions. More participation makes learning more natural and more dynamic.

”We have simplified feedback too” says MJ Gentile, K2M operations manager, “Students can check their grades online at any time see what questions they answered correctly and incorrectly immediately after taking exams, which allows them to go back and review where needed, strengthening the learning experience! Giving feedback on the instructor, program or online classroom is also simple.”

Contact us for a tour of the new learning environment

Lubrizol K2M programs and subscriptions qualify for STLE CLS™ Recertification

One of four renewal requirements for STLE Certified Lubricant Specialist is satisfied when you:

• Successfully complete a K2M facilitated program - OR
• Complete three K2M courses online and pass the tests with a score of 80% or higher.

Lubrizol K2M is an STLE™ Education Partner.
Go to CLS™ Recertification Policy at http://www.stle.org/cls/index.cfm for more information.

STLE CLS™ Development Series by Lubrizol K2M

Lubrizol K2M in cooperation with STLE has developed a series of eight online programs to help you.

“This professional development opportunity offers both convenience and the high quality that has been STLE’s hallmark for over 60 years.” Dr. Robert Gresham, STLE Director of Professional Development

Lubrizol K2M is an STLE™ Education Partner

Full Story

Q8 Petroleum

Q8 T 900 Education Programme

Steve Boocock,
Kuwait Petroleum International Lubricants(KPIL) Marketing Manager

"At KPIL we are firm believers that investment in developing our people drives the success of our business. The Q8 T 900 Education Programme was particularly innovative as it allowed us to embrace the latest in learning techniques delivered to our participants via the internet. The 98% completion rate represents a great success in delivering measurable results from our investment and has served to underpin the launch of Q8 T 900 in the marketplace. Overall we very much liked the K2M approach in designing a programme structured around our business needs."

Click here For more details on the Kuwait Petroleum International Lubricants Q8 T 900 Education Programme.

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