Benefits of K2M

K2M is unlike any other lubrication training available.

Lubrizol K2M lubricant sales courses are quick, relevant and engaging. They teach the science and art of selling lubricants by combining basic technical skills with solid examples of how to use technical information to sell in real life sales calls.

K2M self-paced courses put you directly into the type of situations you’ll experience in the field. A virtual customer will ask you typical questions, raise objections, and visibly react to your responses.

K2M eliminates the inherent pitfalls of other “training programs”

Other lubrication training programs teach you the technical aspects of lubricants but not how to sell them. K2M teaches you technical knowledge within selling situations.

This unique approach gives your salespeople, marketing professionals, distributors and installers a practical opportunity to learn how to close sales by helping your customers understand how to get the most out of your products.

Other problems with many lubrication training programs include:

• Lectures and materials are typically presented at a level appropriate for average participant.
• A lot of material is covered over a few days.
• Self-conscience participants don’t ask the questions they need to fully understand.
• There is little or no time to digest, reflect or practice before the instructor leaves.

In contrast, K2M courses focus on working with virtual customers to sell lubricants or troubleshoot “real-life” problems, so:

• Lubrication experts quickly answer the “customer’s” questions, reviewing only the materials they need. A K2M course does not force experts to relearn basic lubrication.
• Rather then drown novices in a flood of lubrication information, K2M programs are structured to repeat and build on critical skills over a 6-8 week period.
• K2M courses and programs allow you to work privately at your own pace during the week. Peer interaction through discussion forums and questions can be reserved for last, allowing you to familiarize yourself with all the materials and get clarification from facilitators before “going public”.
• You can use what you learn while you are in the programs. The instructor and reference library are always available to answer your questions, guide your learning or clarify the details.

Most experts can get what they need from a K2M course in 20 minutes while beginners typically find over 1.5 hour of useful materials in a course.

After the program is over, you can subscribe to the reference library toolbox. This puts over 1500 pages of up to date, search-and-print lubrication information at your fingertips 24 hours a day, 7 days a week.

Eat or be eaten

The lubricant sales marketplace is a dog-eat-dog world. You have to be smarter than your competition to survive. K2M programs and courses are designed for adults who need an efficient way to get the lubrication skills they need to do their job.

No other learning opportunity helps you understand how to use your knowledge of lubrication to help your customers get the most from their lubrication, maintenance and equipment dollars. The virtual customers in K2M courses teach you how. All Online.

The K2M annual subscription includes:

• Over 35 lubricant sales courses with additional courses being added regularly
• Over 1500 hours of searchable reference material, which provides a refresher as well as detailed answers to your customer questions
• Two hours of site and curriculum support to ensure your questions get answered
• Plus one facilitated program to get you profitable results fast

K2M facilitated programs provide:

• Professional credits
• Mediated online class exercises, personal coaching and phone support
• New ideas through discussions with your classmates
• Many opportunities to test your new skills before you meet with real customers
• K2M certificate in just 6-8 weeks

In addition, private K2M programs include:

• Opportunities to showcase your brand’s strengths
• Customized online exercises about your products for your sales team and distributors

K2M Lubricant Sales Online Training gives you a marketing advantage. K2M programs and courses focus on the 20% of lubrication knowledge you need to credibly and confidently discuss lubrication with customers, help them resolve their problems and buy the proper products from you. We’re so confident of the effectiveness of K2M Training that it’s backed by a no-risk, 100% satisfaction guarantee*.

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